Sponsorship FAQs

Our sponsors benefit from our sponsorship arrangements in the following way:

  1. Brand Visibility

    • Sponsorships put your brand visuals in front of our growing audiences. From the reach on our website, social platform presence, media engagement and at our events. Doubling in size each year and with growing strategic relationships, with Greater Manchester Councils and key public and private organisations, our ability to promote our brand id growing exponentially.
  2. Targeted Marketing

    • The right event attracts highly interested customers. Tour de Manc cater to a broad range of cycling audiences as well as those interested in healthy living, clean air agenda, inclusivity and charitable challenges. You gain the opportunity to engage one on one with people looking for relevant product solutions. We are able to directly present our audience, your potential customers, with your special offers and promotions. We have a range of access points, at the events e.g. by pop-up shops /in goody bags, or via website offers or within event enrolment information packs.
  3. Consumer Perception

    • Public perception can make or break your business. In a 2016 survey, the Event Marketing Institute found that 74 percent of consumers are more likely to buy products after exposure to a branded event marketing experience. An association with Tour de Manc, is an association with a 100% charitable organisation with no employees and a quality reputation. Our events are universally praised and all of our surpluses go to Registered Charities, which deliver benefit to the Greater Manchester area.
  4. Community Goodwill

    • Strengthening your business image is one of the most valuable benefits of event sponsorship. Customers love brands that care about spreading positive messages and helping the community. Linking your business to a worthy cause can draw lasting support and media attention. Few opportunities will match that of Tour de Manc in the area.
  5. Audience Insights

    • Event sponsorship is a beneficial learning experience for business owners. After all, a roomful of great minds is better than one. With Tour de Manc, you have a mass audience to analyse!

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